TEJAVA
Tejava® is a premium ready-to-drink unsweetened black tea that is available in six flavors and has distribution in California. As a regional brand amongst giants, the goal was to launch a campaign that would dramatically increase awareness and consideration of Tejava®. So we created the Tejava is Tea-Luscious campaign, launching with TV, social, display, In-Store, OOH and audio. The campaign highlights the bold, smooth true-to-the-tea taste of Tejava®, which is beyond delicious. You can see it, taste it, smell it, and feel it.
Television
Out of Home
Social
Digital Display
Web Design
