Chicago History Museum
Visual Identity System: Building on a newly established narrative, we designed a comprehensive visual identity system that was both modern and reflective of the museum’s historical significance. This system included a series of templated materials that empowered internal staff to easily integrate the new brand into all communications, ensuring a consistent and professional presentation across all platforms.
Marketing Campaign: As part of the post-COVID re-launch, we developed the “Do Something New. See Something Historic” campaign. This dynamic and impactful campaign was designed to encourage Chicagoans to rediscover their city's rich history by visiting the museum. With a city-wide blitz, we reached out to the community with compelling invitations to experience the only museum in Chicago that offers an authentic, deep dive into the true history of the city.
Out of Home
Digital Display
Social Media
