Content Creation

Riceworks Snack Chips

Launching a delicious better-for-you snack during a pandemic isn’t easy. Finding a production partner was an even bigger part challenge. Like most start-ups funding was tight. We pushed hard and created 2–:30s, 2–tagged:35s, and 2–:06s for the cost of a typical still shoot. These scrappy videos are running on Youtube exclusively and set viewing records for the brand.

Gatorade Ball girl

To heighten authenticity, we pushed ourselves to resist using advertising norms. We deleted slick close-up product shots and silky smooth voice-overs and casting a stunt woman that looked less like a model and more like an athlete. That was only half the battle. We sent the clip to sports bloggers and social influencers as an inside scoop to get it noticed. They helped this video go viral –generating over 7 million organic views on YouTube® the first week it broke. Adweek and Ad Age featured it. The mainstream press also added to its virality. Stories appeared in The Wall Street Journal, LA Times, and Chicago Tribune. TV's Good Morning America, Ellen, and ESPN.

Hoosier Lottery / Set for life

If anyone won Set for Life's $10K a month for 25 years, they could put all your regrets behind them and say goodbye to Coulda', Woulda', and Shoulda'. Hiring we music video director, we personified Coulda', Woulda', and Shoulda' in the form of a boy band; then we asked them to serenade our player with a heart-felt break-up song empowering her to do all the things she's put off and embrace her life entirely.

Michelob Golden Light

The test market of this particular lager did so well in Minnesota that it is still sold there. And only there. It has become the official beer sponsor of the Minnesota Wild. With a very targeted market, we set out to do social videos. With a modest budget and lots of ambition, we created four posts that exceeded Anheuser-Busch’s social interaction norms by 5% and grew page likes by 23%.